Regional businesses, primary producers and industry leaders are invited to come together for Farm Smart at MOVE in Shepparton, an event designed to provide practical insights, fresh ideas and valuable connections to help businesses grow in an increasingly competitive landscape.

Hosted by Country News, Farm Smart will bring together experts from across agriculture, technology, and media to discuss the trends shaping the future of regional Victoria.

From artificial intelligence and digital marketing to innovation on the farm and changing consumer behaviour, the event will focus on real-world strategies that businesses can implement immediately.

Attendees will hear from a range of respected guest speakers who will share their experiences and discuss the opportunities available for local enterprises to strengthen their brands, improve efficiency and future-proof their operations.

Additionally businesses will have the opportunity to meet the team that help drive growth in our local economy.

The event will also showcase how technology is transforming agriculture while reinforcing the importance of strong local communities and trusted regional businesses.

Beyond the presentations, Farm Smart offers an excellent opportunity to network with fellow business owners, and industry professionals from across the Goulburn Valley.

Conversations sparked throughout the day are expected to lead to new partnerships, fresh ideas and stronger local collaboration.

The event also highlights the role trusted local media continues to play in connecting businesses with customers.

As consumer habits evolve and AI changes the way people search for information, building a strong, credible presence has never been more important.

Farm Smart will explore how businesses can leverage quality content, digital platforms and local storytelling to remain visible and competitive.

Held at the Museum of Vehicle Evolution (MOVE) in Shepparton, the event provides an ideal setting to celebrate innovation while looking ahead to the future of regional business.

Whether you're a business, agribusiness operator, retailer, service provider or entrepreneur, Farm Smart promises practical takeaways, expert advice and valuable networking opportunities that will help your business adapt, innovate and grow.

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Thursday, 23rd July 2026

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